Entice Your Prospects to Buy Using PROVEN Sales Conversion Techniques!

Entice Your Prospects to Buy Using PROVEN Sales Conversion Techniques!

Spending more money on advertising for your product or service is not an effective way to increase your sales. Sure, it would be nice if people would buy your product as soon as they saw your advertisement, but in a marketplace where we are constantly bombarded by advertisers – you have to stand out! You have to persuade potential clients to buy from you instead of buying from your competitors. One way to accomplish this is to have a great offer – an offer that can capture people’s attention fast! That’s why today I’m focusing on helping you make a reasonable offer into an irresistible one! Below are a few ideas you can use to beef-up the persuasive powers of your current offer. These are proven sales conversion techniques:

Free Offer – Give away an informational report, booklet, or CD in order to teach people about your product. Make sure that you are giving out something that is packed with value. By giving away value, you will build trust and authority in the marketplace. Pretty soon your free offer will act as a lead generator that brings you prospects that you can turn into customers.

Tip: When you give away anything for free, make sure you assign a specific monetary value to it. For example, “This CD, a $47 value, is yours absolutely FREE when you call 1-800-555-5555!” By assigning a monetary value to your free offer, you build up its perceived value in your prospect’s mind. Think about it, what would you want more – a free CD or a $47 CD for free?

Free Shipping – This is one of the best kept conversion secrets of big businesses. I’ve had numerous instances where I’ve canceled purchases (mostly online) due to the ridiculous shipping charges the sellers wanted me to pay. In a world where shipping charges are practically everywhere, you can differentiate yourself by offering shipping for free. If a potential customer is on the fence, free shipping could be the factor that nudges him towards purchasing your product.

Tip: Obviously it is not possible for every business, but if you can offer free shipping, it will definitely help you increase your sales. If you can’t, then consider raising the final price of your product so that you can offer the shipping for free.

Offer Bonuses – Bonuses build up the value of your product. When you offer bonuses, you lower people’s resistance to your product’s price. When receiving bonuses, your customers feel like they are getting more for their money. This is often seen in infomercials that offer bonus items with the purchase of the main product.

Tip: Based on my experience, I recommend offering bonuses that relate back to your main product. If your bonuses are unrelated, you might confuse your prospects – which will result in decreased sales. Other marketers may say it doesn’t matter, but from my tests, the closer your bonuses relate back to your main product – the higher the conversion rate.

Money Back Guarantee – A money back guarantee helps to build confidence and trust in your product or service. In a marketplace where companies make huge promises (but sometimes under-deliver), a money back guarantee helps alleviate concerns your customer has about being ripped off. Without fully knowing what he is purchasing, your potential client will opt out of purchasing your product. As you no doubt know by now, a customer’s fear of loss is stronger than his hope of gain. By offering a money back guarantee, you can reassure potential buyers that there’s no risk when buying your product or service.

Tip: Some businesses have small legal disclaimers that pertain to money back guarantees. They try to make it a hassle for customers to return products. If you want your company to be around for a long time, don’t make it a pain for people to get their money back. Instead of focusing on sneaky ways to trick your customers, focus all your energy on creating the best product or service. If someone doesn’t like it, then give them their money back and send them packing!

Pre-Sell – You can sell your product at a discount price before it’s introduced into the market place. Video-game stores will often use this type of offer. They will let people sign up a few months before a hot new video-game is released – offering either a discounted price or bonuses for the early sign-ups. The video game stores get an idea of the interest in the game, get some pre-sales, and identify themselves as the go to place for valuable offers.

Tip: Doing this is a great way to gather information on how interested the market is in your product. At the same time it allows you to plan how much of your product you will need to produce and can also help you with deterring the final price of your product. It’s also a huge win/win for your customers and business. 

Limit Supply – Make your offers more exclusive by only offering a limited supply of your product.  Automobile manufacturers produce “Limited Edition” cars and boats sell out faster than standard models. Beer companies release quick selling “seasonal” beers that are only available 1-2 months out of the year. Information marketing gurus often set a limited number of eBooks or courses that they are going to sell (or at least that’s what they say). The whole idea behind making a product exclusive increases the value in your prospects’ minds and makes them more eager to buy your product.

Tip: If your business sells a standard product or service, you should offer a deluxe version of it at a premium price. To make your offer even more exclusive, you should limit the supply of the deluxe edition.

Establish a Deadline – If an offer lacks a sense of urgency, most people will not take action. Our world is based on deadlines, without them we…………………………(long pause)……………………………….procrastinate! Deadlines let people know that they have to act now rather than later – they work! This is the reason you see “For a Limited Time Only” and “This Offer Expires on XX/XX/XXXX” used in advertising. Sales are not indefinite! Learn from the big guys and add deadlines to your offers.

Tip: When you have something valuable that you want to sell within a set amount of time, you can add a deadline to let your prospects know that they have to act quickly. A deadline will add a sense of urgency to your offer and encourage your prospects to buy your product before time expires. The deadline also adds  a “fear of loss” element that makes your customer feel that he might miss out on something great. No one wants to lose out on a great deal so a deadline will trigger a “fear of loss” in a person who’s on the fence about your product.

Several Ways To Pay – Today there are multiple was to pay for things. You can use cash, checks, money orders, debit cards, credit cards, bank wires, PayPal, layaway, etc. Some people have access to all these payment methods, while others only have access to only one or two. It’s important to offer your clients as many payment options as you can. If you increase the number of ways your customers can pay, you’ll also increase your sales. A jump in sales is always a good thing.

Tip: Some companies only offer a couple of ways to pay – cash or credit card. This is a mistake because you turn away a lot of potential customers. If you can, offer several ways to pay. It may be a bit of a hassle until you develop a system to deal with the different payment methods, but once it’s up and running you’ll be opening more doors for people to buy your products.

You can implement any of these conversion techniques in either an online or offline business to improve your sales. This is by no means an all inclusive list, just something to get the ole noodle going.

Do you have any proven conversion techniques or strategies?

Feel free to share them in the comments’ section below. Get cracking!